Color has no gender

Color has no gender -  The Autumn ’22 collection of Paterns

The latest autumn Paterns’ collection - Color has no gender - is a manifesto of inclusive fashion. We use simple means to show that we do not agree to the stereotypical, artificial and unfair division into a pink-blue world.

Neither color, nor fashion in general, have no gender! 

Pink and blue world

We have been dividing the world by colors in today's meaning since the 1940s.

This division does not help anyone, and even hurts. Why? Because it helps perpetuate stereotypes. From an early age, we show children that depending on the physical gender they are born with, they will live in one of two separate worlds.

Girls in pink dresses will take care of pink dolls and serve them dinners on pink plates. Then adult women will smoothly enter the subordinate role towards their husbands, it is they, not their brothers, who will take care of their aging parents.

At the same time, the boys fix blue trucks using blue tools and don't cry because they can't show weakness. As adults, men will be more likely to have emotional problems and less likely to use the help of psychologists. It will also be more difficult for them to win custody of their children in court.

In girls we shape caring attitudes, sensitivity and submission, and in boys the ability to solve problems, physical fitness and courage.

This division hurts both sides, not to mention non-binary people who have trouble fitting into one of these groups.

Inclusive fashion is the triumph of individualism

Contemporary fashion wants to be inclusive, which means it does not want to exclude. Contemporary fashion is a triumph of individualism. Thanks to second-hand clothes and social media, which more and more often put street stylizations on the pedestal, not silhouettes from fashion shows. It is becoming more and more important how clothes are worn, not what the clothes are like. It doesn't matter if it's expensive or cheap. Whether used or new, whether bought in the men's or women's section. It's not about women becoming like men, or men becoming like women. Now it's about casually fitting clothes to your preferences and drawing on thousands of years of human civilization.

Will this collection change the world?

The production of the “color has no gender” collection by Paterns will not change the world, but it shows a wider group of recipients different than the commonly accepted way of thinking, which causes ferment and contributes to discussion, and further to change.